Pete Burgess

Jeep's Groundhog Day

February 2, 2020

Today is Groundhog Day but also Super Bowl Sunday. Combining those two popular days created an opportunity for what I think will be one of the most memorable Super Bowl commercials in a long time, possibly ever. Jeep has produced a new commercial promoting the Jeep Wrangler Gladiator. It stars IMHO one of the best comedy actors of all time, Bill Murray. Murray reprises his role as Phil Connors in the movie Groundhog Day. In the movie, Connors is tormented by reliving Groundhog Day over and over again. In the TV spot, Connors is reliving the popular day over and over again but this time welcomes the repeating of days because he gets to enjoy the new Wrangler each time.

"Who cares! See you tomorrow!"

What a great commercial. So well done and it hits me right square in the nostalgia.

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